Conventions - These are the generic things that occur in specific genres.
Links between Lyrics and Visuals - Do the words match what you are seeing.
Links between Music and Visuals - Do the speed of cuts increase as the tempo increases.
Selling the Artist - Does the video portray the artist in a good light.
Intertextuality - Is there references to other people in the song or video.
Voyeurism - is there nice things to look at, like women in underwear.
Master Shortie - Dead end.
This video is a very upbeat, urban track. Master shortie is a relevantly unknown artist who has got a few well known records but this one is definitely a more mainstream approach by him. The song is about him seeing loads of attractive women and wanting them but he then has to remind himself that he has a good girl at home.
The shots used give the video a light hearted feel to go with the fairly funny lyrics such as 'Like a toaster I collect dough'. He also says 'I clock Bnp argh no!' which is a bit deeper given the light 'heartedness' of the video because the BNP are a white supremisist political party and he is black. This is a good example of intertextuality.
Another reference to race is at 1.26 and there is a poster with Mussolini and this is a clear reference to this. There is also a theme that runs through this video and that is that he sees a beautiful woman and then next shots are him with the girl in her underwear crawling around in a bed. Which was probably his idea.
The shots in the bedroom are quite hazy and may be representative of him imagining these scenes. All of the scenes and shots are very well lit, they are all bright and airy. The voyeuristic values of the shot above are clear. This helps to portray the happiness and fun of the video. In regards to mise en scene, the lighting is bright and as I mention before it makes it feel happy and upbeat. The costumes that he wears are all very 'indie' and modern. He looks very casual and comfortable which makes it look like an every day occurrence for him. The women in the video all wear their every day clothing until the shots wear they are in their underwear, which is very nice. All of the women are wearing make up which helps them all to look flawless. The set is made up of a very bright town, possibly an italian town, which as i said before adds to the positive feel of the video. The other scenes are in a bedroom as he is fantasising about being with these women there.
Chase and Status ft Plan B - Pieces.
This video is a bit darker and 'Grittier'. It features some sexual scenes and a little bit of fighting. This video shows the anger coming from both sides. It isn't a very conventional video and it does push the boundaries of what is acceptable. The video starts with Plan B singing and playing the guitar, this is a direct link between the music and the visuals as is the amount of cuts that occur when the tempo increases, as the music picks up so does the amount of cuts to make the video seem more action packed. A link between the lyrics and the visuals happens when the words are 'I remember when I used to feel somethin (repeated) but now I'm cold inside!' when its says the remember bit, the shots show old memories of Plan B's birthday, which is when the crazy ex felt something. When the lyrics say now I'm just cold inside, the shots begin to show the ex ruining his flat. This is a very clear link. The shots in the flat have a green tint which is saying that it is dark and they are using night vision to film it.
This picture shows how the night vision is used and also how angry she looks.
The video is not really one to sell the artist but just to aid the meaning of the video. Chase and Status are the two blokes in the studio with Plan B and they are not particularly shown as a main character or even hightlighted as important. Plan B is a main character and it does sell him as a good actor as the emotion he shows looks very realistic. The Voyeurism in this video is the girls touching eachother and a few other 'sexy' shots but the main bit is when the mental ex is having intercourse with a man in the toilets, some people may find this arousing if they enjoy spying on people 'making love'.
This is the 'Love Making' scene.
The lighting in this video is dark throughout apart from in the memories of Plan B's birthday, this helps us differeciate between which is which. The costumes are all average clothing which makes it feel like a normal house party, other than one man in a costume which does add to the craziness of the party. The sets were Plan Bs flat and the music studio, these are two very fimiliar places for B.
